The Rich Truth
The link between money and happiness within the 1% The debate does money buy happiness has been an active and complex topic since the...
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Fashion + Influencers
We kicked off 2020 seeking to understand the ever-prevalent role of influencers in fashion, how they're changing social media usage and whether the concept is positive or detrimental to fashion.
As we celebrated our 1st birthday, we focused on Fashion + Influencers for our January 2020 campaign. Our community shed light on the impact that influencers have had on the world of fashion. We also invited fashion bloggers, authors and students to takeover our Instagram throughout the campaign.
Andrea Vazquez
- Jan 31, 2020
- 2 min
Shudu Gram, The World’s First Digital Model
Sorry to the Hadid’s and Jenner’s of the world but the modeling world is quickly changing and it’s of the digital kind. Shudu Gram has...
Noémi dolinka
- Jan 31, 2020
- 3 min
My Offline Influencers
When I read that January’s topic in Mindless Magazine was Fashion + Influencers, it got me thinking about which influencers I follow. The...
Chaz Pond
- Jan 30, 2020
- 5 min
The Clement Twins: Nine year old Instagram Influencers
Can you remember what it was like to be nine? If I recall correctly my days were filled with watching CBBC whilst trying to dodge doing...
Mindless Mag
- Jan 29, 2020
- 1 min
Hana Tajima: The Modest Influencer
A designer and visual artist, Hana Tajima, uses her platform to create a unique voice in fashion. Choosing clothing based on how she...
India Metson
- Jan 28, 2020
- 4 min
LilMiquela
Full Name: Miquela Sous Age: 19 years old Location: Los-Angeles, United States Career: Brazilian-American model and musical artist Lil...
Tilly Martin
- Jan 27, 2020
- 4 min
Charli Howard
Charli Howard is the body activist who stood up to the fashion industry and embraced her natural shape in order to celebrate diversity. ...
Amy Marshment
- Jan 26, 2020
- 2 min
Hanne Gaby Odiele
Hanne is a Belgian model and activist who fights for the voice of intersex people to be heard. Hanne was born intersex and has made it a...
Abigail Gravell
- Jan 25, 2020
- 2 min
Chiara Ferragni: The World’s First Fashion Influencer
Chiara Ferragni is one of the most well-known fashion influencers today with over 17 million followers on Instagram. The 32 year old...
Sarah Fyffe
- Jan 24, 2020
- 4 min
Miroslava Duma
Miroslava Duma’s Future Tech Lab is Connecting Fashion and Technology For the Benefit of the Environment. The venture capital fund is...
Mindless Mag
- Jan 23, 2020
- 3 min
Leomie Anderson
“I want to represent more than just a pretty face and I want to show that I can speak up about issues.” Model, committed feminist and...
Anais Brady
- Jan 22, 2020
- 2 min
Susie Lau
Susie Lau, also known as Susie Bubble, is a well-respected figure in the fashion world, “bubbling up since 2006”, according to her blog....
Mindless Mag
- Jan 21, 2020
- 3 min
Grace Beverley
‘Trying to make sustainability mainstream‘ I have an opportunity right now to deliver something special. Something that everybody can...
Sarah Fyffe
- Jan 20, 2020
- 4 min
Kristen Leo, the anti-influencer
Kristen Leo is redefining what it means to be an influencer. “If our clothing could talk, it would be screaming.” The anti-influencer’s...
India Metson
- Jan 19, 2020
- 3 min
Molly Mae: Life as an Influencer Addict
Forced into the over-saturated influencer market, I always find it interesting to see how the Love Island stars take to their new...
Amy Marshment
- Jan 18, 2020
- 3 min
George Hodgson: Maison De Choup
George Hodgson is the founder of Maison De Choup, a fashion brand with a strong message that mental health matters. The brand works...
Alex Park
- Jan 18, 2020
- 1 min
Paloma in Disguise: The Thrifter You NEED to know About
Hannah Elliman is the charity shopper behind Paloma in Disguise. A micro-influencer who has been blogging since 2012 in the world of...
Prabha Ellawalla
- Jan 16, 2020
- 3 min
So who is Kat Von D?
Kat Von D, tattoo artist, model, author, entrepreneur, animal activist. At first glance, when you see Kat Von D, its hard to believe she...
Chaz Pond
- Jan 15, 2020
- 4 min
Jameela Jamil – Queen of Body Positivity (and pretty much everything else)
Jameela Jamil is founder of the I weigh campaign and a leading voice in the body positivity movement. With her striking make up and...
Anais Brady
- Jan 14, 2020
- 2 min
Zoella
Zoe Sugg, 29, majorly known as Zoella, is a YouTube influencer, blogger queen and followed by millions. Her presence in the online...
Abigail Gravell
- Jan 13, 2020
- 2 min
Kamea Chayne, sustainable lifestyle influencer
Kamea Chayne is a business woman and a sustainable lifestyle influencer based in Southern California, born and raised in Taipei, Taiwan. ...
Andrea Vazquez
- Jan 12, 2020
- 3 min
Leandra Medine Cohen, Everyone’s Favorite Fashion Blogger
Bloggers and influencers have played a vital role in establishing credibility within their particular industry and impacting the lives of...
Abigail Gravell
- Jan 11, 2020
- 4 min
Are you under the influence?
By now you have probably heard of social media influencers. The modern day celebrities made famous for having a high number of followers...
Prabha Ellawalla
- Jan 10, 2020
- 4 min
Fashion Influencers: the good, the bad and the never ugly
86% of marketers have spent on ‘Influencer Marketing’ in the last twelve months according to the Digital Marketing Institute. Influencers...
Alex Park
- Jan 9, 2020
- 2 min
The Role of the Fashion Influencer
Day in and day out, influencers are getting new fashion items delivered to them free. They’re promoting a particular brand or a piece of...
India Metson
- Jan 8, 2020
- 3 min
Who wants to be a fashion influencer?
According to a recent survey by Morning Consult the US, being an influencer is an appealing career to 86% of people between the age of 13...
Amy Marshment
- Jan 7, 2020
- 2 min
Sustainable fashion is not just a hashtag
We are exposed to around 4,000 marketing messages daily both on and offline. We see sales, discount codes, swipe up features and...
Tilly Martin
- Jan 6, 2020
- 4 min
How Instagram has changed the face of fashion
It is no secret that social media influencers produce heavenly posts where the colours of their clothes pop against idyllic clean...
Sarah Fyffe
- Jan 5, 2020
- 3 min
Slow Fashion, Slow Progress
‘Haul Culture’, paid promotions and needless merchandising are contributing to global patterns of overconsumption. The rise of the...
Andrea Vazquez
- Jan 4, 2020
- 4 min
Dear Fashion Influencers, I’m a Slave 4U
From Britney Spears to Chiara Ferragni, celebrities and and fashion influencers have a powerful impact on our society and what we wear....
Anais Brady
- Jan 3, 2020
- 3 min
Are fashion influencers a bad influence?
Fast fashion brands such as Pretty Little Thing create fashion influencer collections to rid themselves of surplus stocks. But is it...
Chaz Pond
- Jan 2, 2020
- 4 min
Fashion Influencers: Money Over Morals?
Love Island, I’m a Celebrity and other reality TV shows are pairing up with fashion brands to turn contestants into influencers. These...
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