Fashion + The Global Crisis
In May 2020, as the unprecedented events of Covid-19 and lockdown unfolded, we dropped everything and switched our efforts to understanding the present and future implications on the fashion industry.
Coronavirus has taken over our news headlines and social media feeds. We're seeing global panic, societal shutdown and the onset of economic collapse and this too is having a profound effect on the fashion industry and those employed across the entirety of the fashion supply chain. Within this pandemic, many questions are arising.
What is the role of mainstream media in the global crisis and is it a positive one? How is the impact on fashion being portrayed? Is the global crisis affecting consumer behaviours towards fashion? Has Covid-19 made the fashion industry forget about sustainability or has it now risen to the top of the agenda?