In November 2020, our campaign was dedicated to storytelling that elevates the, often overlooked - topic of disability in fashion, to better understand how and where the industry must do better.

When it comes to diversity within fashion we often hear about things like gender, body size and ethnicity, but what about disability? For people with a disability finding even basic clothes that fit, let alone being ‘fashionable’, can be an insurmountable challenge.

Our Fashion + Disability campaign aims to explore the fashion needs, wants and experiences of people with disabilities and truly hear them

out. In investigating this topic, we want to really uncover things that we ourselves may never have thought about before; putting ourselves in the shoes of others, listening to their stories and sharing them with others.

We want to open minds and see the world through new perspectives.