We harness the power of storytelling to elevate consciousness and drive positive change in the world.
We inform, inspire and empower our community through our varying Stuff That Matters campaigns.
Everything we do is centred around four key values - consciousness, community, compassion and curiosity.
"SMALL ACTS, WHEN MULTIPLIED BY MILLIONS OF PEOPLE, CAN TRANSFORM THE WORLD"
- HOWARD ZINN
Meet The Team
STORYTELLER | DOPAMINE JUNKIE | CONSCIOUS CONSUMER
ALL MY HEROS ARE WEIRDOS
Hi I’m Laurie, founder of Mindless! My friends call me a whirlwind - I’m a ball of excitable energy with boundless curiosity, unstoppable drive and unshakeable optimism. I see the world as my playground and I live for adventure.
I’m passionate about a lot of things: caring for people and our planet, responsible fashion, restructuring society for the better, reimagining the world of work, storytelling and spirituality, to name a few. What fascinates me most is the malleability of our minds and their power to create our reality. I wholeheartedly believe that nothing is impossible.
Originally from Liverpool in the UK, I now reside in Copenhagen, Denmark where I’m somewhere between corporate career and conscious start-up. Monday to Friday, I work on the global leadership team at LEGO, heading up strategic partnerships in content creation. I love the big, complex challenges that come with working for a global organisation, and I love finding ways to solve them.
All day, every day, my heart belongs to Mindless. I’m bursting with pride for the team and company culture we’ve created, all the things we’ve achieved so far and all the things we know are yet to come. Every single moment we share together is magic. My team are my Heroes; each with endless talent, creativity and compassion - and most importantly, a lust for life and a sense of humour that, most days, has us laughing until our bellies hurt.
When I’m not at LEGO or working on Mindless, I do my best to switch off. My morning routines are precious - I drink ceremonial grade cacao, journal, meditate and do breathwork every single day without fail. The rest of my time is spent reading, writing, cycling, boxing and playing board games, seeing friends and family, exploring my inner and outer worlds. Right now I’m directing my energy to finding balance, embracing freedom and feeling love.
WHATEVER THE MIND CAN CONCEIVE AND BELIEVE, THE MIND CAN ACHIEVE
- NAPOLEON HILL
FASHION GURU | CITIZEN OF EARTH |
Hi I’m Annabel! I'm the Creative Lead at Mindless Mag. I work with global charities and responsible brands to curate month-long Stuff That Matters campaigns that are carefully designed to harness the power of storytelling for positive change.
My role is really diverse and no one day is the same as the next! As well as managing the Mindless Mag website, I regularly create informative and engaging social media content for our LinkedIn and Instagram platforms. I'm also very active within fashion; building connections, conducting interviews, working on exciting collaborations and attending online and offline events.
Advocating positive within fashion is my passion and I'm particularly keen to explore and promote circular solutions. That's why, in addition to Mindless, I also work on digital creation and vlogging at CIRC_LAR + U. Prior to joining the team, I studied MA Fashion and Business at Manchester Metropolitan University and BA (Hons) Fashion Management + Communication at Sheffield Hallam.
"THE MOST COMMON WAY PEOPLE GIVE UP THEIR POWER, IS THINKING THEY DON'T HAVE ANY" - ALICE WALKER
PEOPLE + PLANET > PROFIT
MIND MASTERER | NATURE LOVER |
Hi, I’m Karen! Laurie calls me “the one with the glittery aura”. I'm Mindless Academy's dedicated Mind Coach and will be with you every step of the way throughout your internship. I'm here for any queries relating to your mindset, mental health and wellbeing or if you need some extra support. I’ll help you to raise your self-awareness with emotional intelligence techniques that help you bring a Heart-Centred approach to your Hustle.
Alongside working at Mindless, I'm a holistic life coach, mind-body practitioner and founder of More Love Yoga, whose work blends coaching tools, positive psychology, neuroscience and holistic techniques. I have over 20 years' experience producing, managing and programming events both nationally and internationally, with a specialism in the arts (live music, film, literature and dance events, festivals, and award ceremonies).
"WE'RE NOT WHAT WE'VE BEEN TOLD IN THE PAST, AND EVEN MORE THAN WE'VE ALLOWED OURSELVES TO IMAGINE"
- GREGG BRADEN
WORD WIZARD | SPORTS FANATIC | LAUGHAHOLIC
Hi, I’m Steven! I’m Chief Editor at Mindless Academy and I’m here to guide you in becoming the best digital storyteller you can possibly be. Each week I’ll be reviewing your articles to provide you with personalised feedback, helping you to develop your skills and get the most out of your experience. I want you to leave Mindless Academy feeling confident and strong in your abilities as a digital storyteller, ready for wherever your career takes you next.
Alongside working at Mindless, I’m a Senior Copywriter at The Very Group, the UK’s largest integrated retail and financial services provider. Within this role, I’ve been lucky enough to navigate numerous career checkpoints and have the opportunity to work with some of the world's most well-known brands and most celebrated athletes. I've worked with the likes of Nike, Adidas, Under Armour and interviewed James Heskell (Rugby Union), Katarina Johnson-Thompson (Heptathlete) and Shannon and Cheriece Hylton (Sprinters).
"HARD WORK BEATS TALENT WHEN TALENT DOESN'T WORK HARD"
- TIM NOTKE
SCRIBBLER | MINDFULNESS NOVICE | PLANT MUM
Hi, I’m Georgia! I’m Programme Coordinator & Brand Designer at Mindless. From a design perspective, I capture the Mindless spirit and bring it to life through design. I create our logos, icons, illustrations, and anything else with the word "design" behind it. I even create storyboards of our monthly team social events so that we can keep memories of the Mindless journey we're on!
For all our interns, I'm your main point of contact. Throughout your internship you might have questions on your assignments, how to practice the mindset coaching techniques or what your editor feedback means. I'm here to help with all of those things and anything else you might need while you're with us!
As for my background, I graduated from the University of Lincoln with a BA in Media Production and now run a small business called Georgia May Design where I work as an illustrator and designer. Since joining the Mindless network, I've enjoyed several collaborations with other members of our global community. I get to work with some super cool companies, create commissions for lovely customers, sell prints and cards, design websites and create custom illustrations etc. I run my own Instagram page, which in a year has grown to a following of over 20,000.
"YOU DO NOT JUST WAKE UP AND BECOME THE BUTTERFLY - GROWTH IS A PROCESS"
- RUPI KAUR