About

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OUR VISION

Our vision is to harness the power of storytelling to elevate consciousness and drive positive change in the world.

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OUR MISSION

Our mission is to inform, inspire and empower our community through our varying Stuff That Matters campaigns.

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OUR VALUES

Everything we do is centred around four key values - consciousness, community, compassion and curiosity. 

A female-led publication bringing you monthly campaigns on Stuff That Matters. Each month we run a Stuff That Matters campaign, exploring important social issues such as mental health, feminism, climate change, body image, sexuality, and so much more! Each topic shares a diverse range of perspectives and insights from our storytellers all over the world

Meet The Team

Laurie - Our Founder

STORYTELLER | DOPAMINE JUNKIE | CONSCIOUS CONSUMER

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Hi I’m Laurie, founder of Mindless! My friends call me a whirlwind - I’m a ball of excitable energy with boundless curiosity, unstoppable drive and unshakeable optimism. I see the world as my playground and I live for adventure. 

I’m passionate about a lot of things; caring for people and our planet, reimagining society and life as we know it, storytelling and spirituality. What fascinates me most is the malleability of our minds and their power to create our reality. I wholeheartedly believe that nothing is impossible. 

Originally from Liverpool in the UK, I now reside in Copenhagen, Denmark where I’m somewhere between corporate career and conscious start-up. Monday to Friday I work on the global leadership team at The LEGO Group heading up one of our strategic partnerships within the world of content creation. But, all day, every day, my heart belongs to Mindless. 

I’m bursting with pride for the team and culture we’ve created, our Stuff That Matters campaigns, and our global community of readers and writers, changing the world one story at a time. 

Georgia Knell

SCRIBBLER | MINDFULNESS NOVICE | PLANT MUM

Hi, I’m Georgia! I’m Brand Designer at Mindless Mag. I capture our storytelling spirit and bring it to life through design. I create our logos, icons, illustrations, and anything else with the word "design" behind it. You can find more of my work at georgiamaydesign on instagram!

I'm also our Programme Coordinator, the first point of call to all of our interns, and the bridge between our Content Creation programme and our university partners. 

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Annabel Lindsay

FASHION GURU | CITIZEN OF EARTH |
CIRCULARITY ADVOCATE

Hi I’m Annabel! I'm the Creative Lead at Mindless Mag. I work with our local and global charity partners and responsible brands to curate our Stuff That Matters campaigns.

Advocating positive change is my passion and I'm particularly keen to explore and promote circular solutions within the fashion industry. That's why, in addition to Mindless, I also work on digital creation and vlogging at CIRC_LAR + U.

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Steven Kenyon

WORD WIZARD | SPORTS FANATIC | LAUGHAHOLIC

Hi, I’m Steven! I’m Head Content Coach at Mindless. I’m here to guide our Content Creators in becoming the best digital storyteller they can possibly be. 

Alongside working at Mindless, I’m a Senior Copywriter at The Very Group, creating content for all sorts of much-loved global brands such Nike, Adidas, Under Armour and interviewed well known names in sports and fashion, athletes such James Heskell (Rugby Union), Katarina Johnson-Thompson (Heptathlete) and Shannon and Cheriece Hylton (Sprinters).

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Dekan Apajee

MINDSET COACH | UNIVERSITY LECTURER | EX-BBC

Hi, I'm Dekan! I'm a Mindset coach and a University Lecturer. I'm currently a Senior Lecturer and Joint Course Leader at the University of East London. I teach on the Journalism courses, usually Digital Broadcast Media and Content Production.

I worked at the BBC for the best part of 10-years, on the news, music shows, comedy shows, radio, and more!  What I fell back into was teaching and the love for imparting my knowledge and giving people the confidence and tools to tell their own stories.

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