Just another thing to leave behind in 2020. Unloading how social media reinforces the habit of one-time-wear and how to avoid it. What is ‘one-time-wear’? The expression ‘one-time-wear’ refers to our relationship with fashion and the way many of us feel about it. When shopping for new clothes, we often have a habit of thinking of a particular event or occasion in mind. These thoughts encourage the idea that many items of clothing are only suitable for one occasion, which is a
Fashion trends arrive and vanish at an inconceivable rate and the pressure to keep up is mounted on the shoulders of each man and women every day. Let us not pretend men don’t feel this burden too. The social pressure of constantly buying into seasonal clothing is a concern we need to un- learn. It is far too easy to believe that those jeans you bought last year are now “out of style” and that the dress you bought for a wedding will never be worn again. In both examples all i
Whilst the world is currently aware of one global pandemic, there is another that has gone under the radar. One-time-wear and fast fashion have gone hand in hand to create their own pandemic within the fashion industry. One-time-wear is wearing an item of clothing once before eventually banishing it to a landfill site. But do we truly understand the impact this is having on our planet? Making just one pair of jeans can create as much greenhouse gas a car driving for 80 miles.