Despite the fact we know the fashion industry is largely impacting our climate we still struggle with reducing our fashion footprint, myself included. I honestly think it’s mainly down to habit, and social pressures. I remember being about 15 or 16, and that’s the age where everyone starts having parties, and there was constantly this underlying pressure to have a new outfit every weekend. Even now, I know people that wouldn’t dare wear the same outfit twice, for fear of bein
In the mid- to late eighties, brands like Patagonia and ESPRIT began leading the movement. It wasn’t long before luxury labels like Stella McCartney and Vivienne Westwood brought conscious to couture. Today, our well-known high street brands and retailers are introducing mindfulness to the masses and conscious fashion brands are popping up all over the place. Conscious Fashion has been whispering out a quiet revolution for years, but now we’re shouting about it. What changed?