How can we get rid of the one-time-wear taboo?
We’ve all been there. You’ve got a cute picture you want to post on Insta, but you’re wearing the same outfit as your last post. Really frustrating. So, what do you do? The ‘one-time-wear’ system says you should buy something cheap and new, then take another photo. But how is this sustainable? In short, it’s not. It’s the number one issue in the textiles industry at the moment. We actually threw away £12.5 billion worth of clothes in Britain last year. All because 1 in 6 of u