Fast Fashion And Being Seen On Screen
Buy, snap, post, discard. Our consumer culture encourages incessant buying, and approval from peers via social media further incentivises our hunger for newness. For some of us it’s become the norm to be seen on screen only once wearing a new outfit. Fast fashion brands like ASOS and Pretty Little Thing have capitalised on this and their massive Instagram following is testament to their power. Buying in line with ultra-fast fashion trends has become the norm for some of us –