Since the turn of the 20th century, the fashion industry has been well and truly globalised. Production methods have transformed. Consumption has soared and utilisation of garments has drastically depleted. In the late 1990’s and early 2000’s, Fast Fashion reached its zenith. Big brands with their outsourced, low cost production bases began to speed up reactivity to catwalk trends. Technology has propelled our love for thread even further. Under the spell of marketing wiza