Trends control the fashion industry! Every item of clothing you wear, every style that influences you, every time you see someone wearing something and you decide to copy that style… it all comes from trend forecasting. However original we think we may be with our fashion choices I can guarantee you someone else is wearing the exact same thing. I hate to say it (because I for one think my fashion choices are, on occasion, authentic), but the role of trend forecasting is a bi

How is the global crisis affecting consumer behaviours towards fashion? It seems an increasingly difficult question. Will the drastic changes we have seen in the short-term result in long-term positive change for the fashion industry? The complexity of our buying habits may need more than a month of lockdown to untangle the skein of consumerism. The complexities of aspirational culture: In an article on luxury fashion in China, the Journal of Retailer and Consumer Services lo

If you’re a forward-thinking individual, then you would never question whether a feminist is able to wear a cute dress whilst taking to the streets to advocate for gender equality. Fashion and feminism’s love affair runs deep and strong. But there has been a contentious debate of feminism and fashion being two separate entities. So, is it possible to be a self-defined-feminist and a have a passion for fashion at the same time? What is Feminism? To understand the conversation