Without technology and the e-commerce market, we wouldn’t have access to the everchanging fashion trends society goes through. By the click of a button, we can instantly see what the world is wearing, and change our styles accordingly. Yet, is the rise of technological fashion having a detrimental effect on the high street? It goes without saying that 2020 has challenged retail, with online flash sales becoming increasingly more frequent for stores to get rid of their stock.

We have all been there, going shopping to feel good on a bad day. This could be defined as ‘retail therapy’, a mechanism to give us temporary fulfilment by purchasing on impulse, and of course, it makes us feel good! Consumerism encourages the idea that happiness can be bought. This is a very problematic concept. In turn, we drift from our ‘true needs’ and turn to ‘false needs’ for temporary fulfilment. Retail therapy is much more of a common outlet than you may think, many o

Are you comfortable in your own clothes? I’m asking because the garments we wear CAN have an affect on our mental health in both positive and negative ways. Getting dressed in the morning: it’s a task everyone does daily, some more consciously than others. Whether that be getting dressed for work, choosing a ‘cute top and jeans’ for lunch with some friends or maybe dressing up with a pair of heels for dinner date in the evening. With each and every outfit we select (intention