The fashion industry has been heavily influenced by our oceans and its creatures since its inception. When Marcel Rochas introduced the Mermaid Gown in the 1930’s, we saw a domino effect of ocean-inspired silhouettes and high fashion pieces hit the runway, the red carpet and the everyday sidewalk. But as an industry so captivated by our seas, what is being done to protect marine life and our planet? Runway fashion’s love affair with ocean imagery Before considering how the co

The COVID-19 pandemic changed how we shop for clothing. For me online shopping became a guilty pleasure and ordering clothes became a bit of a bad habit. But apparently I am not alone in increasing my consumption of clothing during lockdown. With the closure of non-essential stores people are substituting online shopping for visiting stores in person. The audience for fashion and online shopping is changing and increasing. But with this increase in demand comes an increase in

Our beautiful oceans are full to the brim with an abundance of plastic waste. Inspired by this, social entrepreneurs are looking for a solution in the shape of ocean plastic accessories. A growing number of eco-conscious brands are using waste collected from the ocean to create wearable and sustainable pieces. Balenciaga X Shahar Livne Conceptual material designer Shahar Livne, collaborated with Balenciaga to create a range of ocean plastic jewellery for the brand’s latest co