Content Warning: I will be discussing issues concerning sexuality which may be off-putting to some readers. What is sexual liberation? Sexual liberation is a movement that began in the 1960s but is relevant to this day and age more than ever. It is about being able to express yourself without judgment. The discourse around women and their sexual choices is fraught with anxiety around who women sleep with, how many partners they have, how often they have sex; And many other mi

Exploring the topic of sexuality Disclaimer: This article discusses topics relating to sexuality and mental illness which could be distressing to some readers. "A person's identity in relation to the gender or genders to which they are typically attracted; sexual orientation" is the definition of sexuality. The 'sex appeal' in marketing The marketing world has long since used sex in order to sell products and create an image appeal for targetted consumer groups; ‘sex sells be

How the narrative is evolving towards sexual empowerment Once upon a time, not so long ago we would see naked women surrounded by men to sell a perfume or Victoria Secret Angels being celebrated for their proportions instead of who they are - doesn’t sound appealing does it? A New Wave of Selling Sex The use of sex in marketing has been a constant ever since we can remember; Pearl Tobacco’s 1871 “maiden” label is one of the first known uses of sexualisation in marketing, kick