Something that’s thrown around a lot nowadays is the notion of ‘self-care’. I’m sure you’ve seen the Twitter threads, the magazine articles and the Instagram stories of other people practising ‘self-care’, however this ritual is becoming more and more based on purchasing products under the illusion that they’re going to make you a better person, instead of actually building ourselves a better tomorrow. What we now consider to be self-care is actually a superficial, romanticis

Buy, snap, post, discard. Our consumer culture encourages incessant buying, and approval from peers via social media further incentivises our hunger for newness. For some of us it’s become the norm to be seen on screen only once wearing a new outfit. Fast fashion brands like ASOS and Pretty Little Thing have capitalised on this and their massive Instagram following is testament to their power. Buying in line with ultra-fast fashion trends has become the norm for some of us –

Once upon a time people were proud of hard work, strong families, close-knit communities and sense of purpose. Once upon a time people looked for happiness in experiences, relationships and achievements. Some would even find it. Then consumerism happened. The sad truth is that consumerism has influenced us more than we think. Our consumer-self has become so powerful that it took over our human-self. ‘Uh-uh. No way. Sorry but I’m smarter than them, I don’t let advertising tric