The inclusion of disability and diversity in the fashion industry has been an important topic for some time, with many renowned brands partnering with disabled models to increase diversity within the industry. And with a reported 14 million disabled people in the UK today, it’s vital that the modelling industry reflects this in its campaigns and on the runway – representing those who are often marginalised. With that in mind, then, here’s our list of the top 5 best disabled m

Packaging of products is the main selling point for many competitive companies. If the product is shiny with a bow on top, we run to it like moths to a flame. Personally, I am definitely more enticed by Kylie Jenner’s lip kits rather than M.U.A sold at your local SuperDrug. But, why? Why does something have to look good for us to be interested? The answer: psychology. How Our Brains Work Psychical beauty is the initial attraction we have to humans and other things. This is t

Marketing is one of the most important aspects of fashion – without it, the products wouldn’t sell! The fashion market is extremely competitive, with new youth-targeted fashion brands constantly launching online with the biggest challenge being to stand out. As a result, brands are looking for new ways to engage their target audience through more creative advertising techniques, however these are not always positive in the eyes of the consumer, leaving us feeling inadequate w