It is rare that we stop to think about the effects of psychology when it comes to what we wear. Often, as consumers, we make purchases that impact to satisfy our psychological needs and desires. Maslow outlined this motivation behind buying behaviour in this theory of hierarchical needs. There are many psychological influences involved in consumer purchasing decisions. Most of these, we tend not to be aware of. What is colour psychology? Little research has been conducted int

What is fashion psychology? Fashion psychology is commonly defined as the study of the impact of clothing choices on the way in which we perceive and judge each other. Understanding fashion psychology is crucial to brands in the industry as it identifies whether a product will be adopted by its target market but also, how long that product will stay on trend. Fashion psychology identifies the emotional reason why, we as consumers, buy into certain fashion trends and buying ha