When Will Adaptive Clothing Become the New Normal?
The fashion industry has made noticeable progress with its level of diversity but the disabled market is still significantly underrepresented. From catwalk shows to marketing campaigns to shopping on the high-street, disabled consumers are often forgotten, despite the fact they want to be just as stylish as the rest of us. Over 13.9 million people are disabled in the UK alone, of which many have significant spending power. So why have nearly all fashion brands chosen to ignor