Whilst the world is currently aware of one global pandemic, there is another that has gone under the radar. One-time-wear and fast fashion have gone hand in hand to create their own pandemic within the fashion industry. One-time-wear is wearing an item of clothing once before eventually banishing it to a landfill site. But do we truly understand the impact this is having on our planet? Making just one pair of jeans can create as much greenhouse gas a car driving for 80 miles.
This is my confession. It’s not dredged from a younger, more foolish Eva. It’s not an unworn lavish purchase I’ve been hiding for years, in fact it’s not a purchase at all. Nor is it a single item I’m lusting after whose materials disagree with any moral or ethical values. It’s not a crumpled old band t-shirt I stole from a friend or a present I never liked but kept anyway. Not even the tartan suit that hangs up in my wardrobe for the day I magically become a size 8. Its A Fe
The loud, proud, unabashed celebration of feminism in the public space is a glorious affair. T-shirts emblazoned with feminist slogans are chic. Retailers like Nike and Asos have launched entire collections championing women’s rights and gender quality. Christian Dior was lauded for their feminist commentary during the Autumn/Winter 2019 show and Celebrities lent their voices and their influence by donning feminist t-shirts. Trend alerts were promptly issued and Brands invite