It was 2001 and I was asking people on MSN Messenger (R.I.P old friend!) for music download suggestions. Although, really, you didn’t need to ask. Everyone’s MSN name reflected exactly what they were listening to, and changed almost every three minutes to reflect it. I asked a boy-in-a-band (no higher position in the social hierarchy of the time due to their music knowledge, and therefore fancyability) to recommend a song which I could spend the next ninety or so minutes down

Does YouTube’s haul culture have you reaching for your bank card or is it more likely to make you want to overhaul your shopping habits? It is undisputed that one of the most popular YouTube trends of recent years is the haul video. I will put my hand up and admit that I’m guilty of eagerly watching a twenty-something discuss 30 minutes of Boohoo purchases, most of which they’ll probably return without ever wearing. These average seeming people can appear to blow up to £500 p

Instagram is every fashion brand’s favourite marketing tool. It gives them the ability to create a perfectly curated profile that shows off their brand’s aesthetic. They can update their story with their latest releases and newest on-sale items. We, as consumers, are drawn in by the beautiful images on our feed. It’s a winning formula for fashion. Fast fashion brand Fashion Nova posts on their Instagram account every 30-60 minutes. If you follow them, you are bombarded with p