With the turning of the New Year, it’s hard to resist the appetite to re-organise and re-stock our wardrobes. If you’re like me, then heading straight to the Google search box is the first call to action. It seems like the easy option, precise, direct and cuts the hassle. However, with everyone advancing on the closet resolution how much clothing waste will we expect to see pile up before new season collections start materialising on the refreshed pages of fashion retail webs

How much of an impact does colour really have on shoppers’ decision to buy or not buy a product? Colour psychology is a massive factor in a consumers’ buying process in fashion when looking for clothes. For retailers, shopping is the art of persuasion although there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being colour. Colour is usually the number one reason why consumers bu