An outstanding contemporary Chinese literary giant named Guo Moruo once said, “Clothes are the symbol of culture, and clothes are the image of thought.” In other words, people can show themselves to the outside world by dressing up. Why is clothing important? You don’t have to be a fashionista or even a frequent visitor to Paris Fashion Week, but you need to realise, in the 21st century, how our dressing can make an impression on others! Our clothing will send a powerful sign

The UN has predicted that the global population could reach a whopping 9.8 billion people by 2050. If this happens, we will need the equivalent of 3 planets to provide the resources needed to sustain our current lifestyles. So how can one planet create all these resources? And how can we as consumers change our behaviour to stop us killing our planet? How Bad is the Fashion Industry Environmentally? We all know that fast fashion is causing the fashion industry to be one of th

Sex sells! We are all clear on this and thoroughly exploit it throughout the world of advertising. Sex is one of our most basic animalistic survival instincts. We can’t help it. It’s like bread and water, we simply need it for our race to continue to exist. In the animal world, there are mating rituals and desirability will determine success and ultimate mating and procreation. The human world isn’t much different. Women need to be desirable to touch on the most basic instinc