How is the global crisis affecting consumer behaviours towards fashion? It seems an increasingly difficult question. Will the drastic changes we have seen in the short-term result in long-term positive change for the fashion industry? The complexity of our buying habits may need more than a month of lockdown to untangle the skein of consumerism. The complexities of aspirational culture: In an article on luxury fashion in China, the Journal of Retailer and Consumer Services lo

The global pandemic of COVID-19 has brought the world to a standstill, with numerous countries in lockdown to slow the spread of the disease. While it is difficult to escape the news and panic surrounding this, businesses like the fashion industry can provide some escapism from the new reality. However, this current situation highlights how insignificant the latest trends can be. This is having a huge effect on the industry as people are turning to news articles rather than

COVID-19 has hit the world population hard and has knocked the economy drastically. The mainstream media is trying to provide the most relevant and recent information, confirming that the UK’s total cases are rising steadily each day. Although we are used to internet trolls and are wary of online scams, we undoubtedly have to trust the severity of the pandemic and understand the government’s decisions for lockdowns and the immediate closure of nonessential businesses. But jus