Festival ‘wear it once’ mentality needs to change
The problem with festival fast fashion The problem with festival fashion starts with it being a buy, wear, throw away business model. Fast fashion is a highly profitable business model based on replicating trends and high-fashion design. This is not sustainable as these trends are being mass produced at low cost. Festivals are a main culprit of fast fashion because consumers buy cheap clothes to wear to them and throw them away afterwards. “This is wasteful, expensive and uns