Rachael HowellAug 20, 20204 minPSYCHOLOGYHow colour psychology affects buying decisions in fashionHow much of an impact does colour really have on shoppers’ decision to buy or not buy a product? Colour psychology is a massive factor in...
Holly McCormackAug 13, 20203 minPSYCHOLOGYThe Relationship Between Fashion & PsychologyIt is rare that we stop to think about the effects of psychology when it comes to what we wear. Often, as consumers, we make purchases...