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What the brands we buy our clothes from says about us
The life cycle of clothing is a simple one. We decide to buy a garment, we take it home and then continue to wear it until we decide it’s...
Danny Gutman
Aug 26, 20204 min read


Does expensive athletic wear actually make us want to work out?
Have you ever heard somebody telling you that they’re thinking of going the gym, but don’t have nice gym clothes so they’ll have to wait?...
Ethan Jukes-Mcnee
Aug 4, 20204 min read


COVID-19: An Opportunity for Change?
How is the global crisis affecting consumer behaviours towards fashion? It seems an increasingly difficult question. Will the drastic...
Alice Burns
May 27, 20205 min read
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