The fact of the matter is fast fashion is an addiction. Billions of pounds are spent in order to bombard people (mostly women) with imagery on our phones, on billboards, on magazines. Of course its difficult for us to see through this carefully designed deep, desirable fog. Sometimes it feels easiest to compare fast fashion to other addictions to understand it and our part as consumers clearly. When it comes to the tobacco industry who do you hold responsible for the problem

I’ve always found it funny that people say ‘it’s all in your head’ as a way of saying ‘it’s not as bad as you think’. But honestly? It is exactly when something gets in our minds that it becomes a real issue. The problem with today’s fashion industry is that our minds have become victims of our economic system. Everything is disposable. Everything is replaceable. We are allowed to get bored of anything. And this whole pattern has already started to reflect on human relationsh

On Friday, September 13th London Fashion Week 2019 will commence as usual. Meanwhile our world is on fire. Most people can agree lucrative events based on consumption of material things we don’t need during the current existential climate crisis is not our priority. One could go a step further and say it’s a kind of madness entrenched in denial, with profoundly lethal consequences. It certainly sounds appealing to think that Fashion Week is a chance for designers to express t