In the mid- to late eighties, brands like Patagonia and ESPRIT began leading the movement. And it wasn’t long before luxury labels like Stella McCartney and Vivienne Westwood brought conscious to couture. Today, our well-known high street brands and retailers are introducing mindfulness to the masses. Brands promoting conscious fashion are popping up all over the place. Conscious Fashion has been whispering out a quiet revolution for years, but now we’re shouting about it.