Undeniably, fast-fashion is a modern day sensation; manufacturers can cheaply mass produce various products that consumers can then purchase without splashing too much cash. In a nutshell, the industry makes money, the consumers save money. Sounds too good to be true, doesn’t it? Well, unfortunately, it is. According to a recent survey, the textile production required for fast-fashion produces 1.2 billion tons of greenhouse gases every year, making fashion one of the biggest

Two years ago I stumbled into an H&M and found their conscious collection. As a student, their low prices and promises of eco-friendly products really appealed to me and I ended up buying an item. A few weeks later, articles started coming out accusing the brand of “greenwashing.” Greenwashing is where a brand uses marketing techniques to make an item seem more eco-friendly than it actually is. As we attempt to transition into a circular economy, this practice can be particul

With clothing, many consumers (me included) pay more attention to the price than the environmental impact that the piece might have. It’s mind-boggling to think that each purchase we make could be harming our planet. However, recently the fashion community have become a lot more aware of the knock-on effects our actions have on the environment’s health. Should companies be making us more aware of this? Is there something consumers can do to help? The idea behind Circular Fash