Who are they wearing and why does it matter? Gone are the days when an up-and-coming starlet could attend a major awards ceremony in an understated black midi dress. Now, every photo opportunity is a chance to cause a viral sensation. Something from the star’s own closet will rarely suffice when A-listers can net anywhere between $120,000 and $250,000 in brand endorsements when awards season rolls around. These relationships are symbiotic and work to the mutual benefit of bot

What makes a red carpet look iconic? A red carpet look becomes iconic when it has a certain uniqueness and individuality that hasn’t been seen before. Stars like Lady Gaga, Rihanna, and Billy Porter take it up a notch every year with their extravagant looks and continue to wow audiences at the meaning behind and making of the outfits. The designers outdo themselves time and time again with looks ranging from stunning, elegant gowns to outfits made of meat and naked dresses ga

When brands market their products they have to find a balance – social media is a main point of stress for young people while also being a main communication channel for brands. Young consumers value mental health and expect brands to engage with their emotional needs. Brand marketing strategies Brands can mitigate mental health through their marketing strategy by promoting positivity and wellness. Mental health is becoming easier to discuss as many people and brands have acc