Yijing HeAug 21, 20203 minPSYCHOLOGYDressing Psychology: What Your Clothes are Saying about You?An outstanding contemporary Chinese literary giant named Guo Moruo once said, “Clothes are the symbol of culture, and clothes are the...
Rachael HowellAug 20, 20204 minPSYCHOLOGYHow colour psychology affects buying decisions in fashionHow much of an impact does colour really have on shoppers’ decision to buy or not buy a product? Colour psychology is a massive factor in...
Mina McQuhaeAug 20, 20204 minPSYCHOLOGYTrend Forecasting: Method Behind the MadnessWhat is a Trend Forecaster? Trend forecasters are lifestyle detectives; they spend their time detecting patterns or shifts in consumer...