What is Parley?
Parley for the Ocean is an organisation that addresses major threats to our oceans and what we can do to protect them. Parley’s vision is “The power for change lies in the hands of the consumer – given we all have a choice – and the power to shape this new consumer mindset lies in the hands of the creative industries.”
Did you know that there are over five trillion pieces of plastic litter in our oceans with a truckload of plastic been added every minute!
In 2050 it is believed that there could be more plastic in our oceans than fish. Unlike natural materials, plastic is not biodegradable; it breaks down into even smaller pieces, which animals mistake for food. This means that if our sea life is regularly consuming plastic, then we are as well.
However, it is not too late to change. Recycling is the first step in breaking the cycle. We must start to rethink and reinvent to eventually eliminate plastic from our everyday lives. Everyone can do this if we work together to change our attitudes and habits to protect our oceans.
One of the ways Parley has decided to tackle this problem by choosing to work alongside many different creators like artists, fashion designers, journalists, architects, and many more to work together to develop a useful way to synchronise humankind’s economic ecosystem.
Since the organisation has been created, they have created a changing process that’s already happening, they quote “No other big movement in the history of humankind has developed faster than the environmental cause.”
adidas X Parley: The new standard for eco-innovation
Parley for the Ocean have teamed up with many different creators for a project to help within this movement. adidas x Parley have been working together for the past five years to create collections that will help to protect th