Technology and Fashion: Putting Sustainability in Style

Beginning a new year offers us the chance to reflect on the past, and inevitably raises questions about what the future will hold. So, as we make our way into 2021, it is important to look at the crucial changes that are needed in the world of fashion.


It’s no secret that, as one of the leading polluters on the planet and being responsible for 10% of global carbon emissions, serious changes are needed to make the fashion industry more sustainable.

So, from vegan leather to 3D body scanning, here’s a look at three ways that technology and fashion can generate a greener future for the industry.


Changing the fabric of the fashion industry


New technology offers solutions for environmental issues and is (quite literally) changing the fabric of fashion as we know it.


Vegan leather – the renewable alternative to traditional animal leather – is an example of a fabric that is fashioned with 100% natural materials. Produced from yeast cells that are used to create protein, it has the strength and elasticity of regular leather – and is even more adaptable than its counterpart.


This new and sustainable fabric is being perfected by companies such as Modern Meadow, who aim to provide a catalyst for sustainability and a gradual shift towards a healthier planet, through biofabrication.


Not only is vegan leather an animal-friendly solution to regular leather, but this adaptable material could also inspire new fashions and potentially reduce greenhouse gases associated with cattle farming methods.


And, with the global synthetic leather market predicted to exceed forty billion dollars by 2027 – luckily, we shouldn’t be seeing the end of this sustainable technology anytime soon.


The robot revolution: Artificial Intelligence in fashion


From marketing to design, manufacturing to supply, Artificial Intelligence is playing a huge role in revolutionising the fashion industry.


Though it might sound futuristic – in many cases, AI is already helping to make the fashion industry more sustainable.


Predicting future fashion trends is one example of the power of AI as a sustainable technology – as predicting trends can reduce overproduction, and therefore tackle the problem of excess waste in the industry.


In fact, the uses of AI in the fashion industry are endless and could be particularly helpful in the manufacturing process. Whether it be the effectiveness of manufacturing, running quality checks or finding product faults, AI could save time and energy that would ultimately increase efficiency and sustainability in the fashion industry.