Five Instagram Influencers over 50 you should follow

Fashion and age, in more recent times, go hand in hand. Perpetuated by stereotypes like the Silver Fox, we’re now beginning to see stylish men and women in movies, magazines and the media. The shift from traditionally presenting older women as frumpy and ‘witch-like’ in films is well underway, but we are still behind when it comes to representing strong, fit, beautiful older women on social media.

This article outlines five Instagram influencers over 50 who are killing it!


The Beauty Protocole, as named in her bio, is all about ‘inspiring women to discover there is no age limit to being fabulous’. The feed encompasses beauty, fashion and lifestyle, mostly presented through selfies and wardrobe updates.

The owner, Sheena, utilises stories and highlights to present her skincare and makeup routines. She also interacts with her followers using polls about fashion and even things to watch on Netflix.

Secondary to the Instagram page is YouTube channel ‘The Beauty Protocole’. Started in September 2020, it acts as an extension to Sheena’s already engaging posts. Here you can find ‘how-to’ tutorials for skincare, haircare, makeup and nails.

Having gained 46.9k followers on Instagram alone, it’s easy to see why she appeals to so many. From the stacks of impeccable selfies, each amassing hundreds of likes, it’s clear The Beauty Protocole is a confident and glamorous ‘50+’, as she refers to herself, and provides fashion inspiration for older ladies. She reinforces the idea that age does not limit style.